There is such a thing as supporting a good cause. Financial support to fund research for the cure for cancer and emotional support for people affected by cancer - that's supporting a good cause.
Then there is jumping on a bandwagon for a good cause, and for brand advertising. Putting little pink ribbon logos on the shoes you manufacture and sell - and presumably give some of the profits from sales to research - would be an example of this.
And then there is planning and executing a guerilla attack on the bandwagon to raid the cause and make everyone on the bandwagon look like they are grabbing an advertising opportunity instead of supporting a good cause. Pink toilet paper is an appalling example of this. I saw it yesterday. There was lots of it. It was on sale in the local drug store. There was still lots of it.
Do we really need pink everything? Is it even healthy to use coloured toilet paper? What did they dye it with, and why would we want to come in close contact with that? Who thought this was a good idea? It should give the competition a boost anyway... maybe it was corporate sabotage... make all the product un-sellable so the competition gains the advantage. Devious.
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